Wentworth Lifestyle spoke with Amanda Thomson, CEO and Founder of B Corp Certified Thomson & Scott about  NOUGHTY, the world’s first premium non-alcoholic wine portfolio and her plans for the future.

What made you decide to launch a non-alcoholic range of wine?


When I launched Noughty, I wanted to challenge the assumption that non-alcoholic meant compromise. Having trained in wine in Champagne, I saw a glaring gap in the market. People deserved beautifully crafted, delicious, ethically made wines without alcohol. For me, it was about creating a sophisticated choice for those who, for whatever reason, didn’t want to drink, but still wanted to feel included in the joy and ritual of raising a glass.

What wines are in the Noughty range?


We began with our hero Noughty Sparkling Chardonnay and then expanded the range to include a sparkling Rosé and three still wines - Noughty Rouge, Blanc, and Rosé. Each wine is crafted with the same care and quality as traditional wines, either organically or with minimal intervention and minimal added sugar. The idea is to offer a portfolio that feels stylish, diverse and exciting enough to appear on any premium wine list.

What is the composition of non-alcoholic wine? In what ways does Noughty compare to other non-alcoholic wines?


I believe that true non-alcoholic wine starts with proper wine. At Noughty, we ferment our grapes in the traditional way and then gently remove the alcohol through a process that preserves the structure, body and flavour. That’s what sets us apart because many alternatives on the market are essentially glorified grape juice.

How do you educate customers who are sceptical about non-alcoholic wine?


The best way is always to pour them a glass. When people taste Noughty, they realise it’s not a compromise, it’s an elegant alternative. We also work closely with sommeliers, chefs, wellness experts and hospitality leaders to help reframe non-alcoholic wine as a premium, intentional choice rather than a compromise. The Noughty experience for us is also about storytelling: explaining the craftsmanship, the skill of the winemaking and dealcoholization process, our B Corp status, putting profit ... It’s a movement for me as much as a drink.

Who would you say is your target audience?


It’s every wine lover who cares about their health, their lifestyle and the planet. The truth is, Noughty is for anyone who values quality drinking and wants balance in their life.

Who would be your dream person/company to collaborate with?


I adore working with people and brands who share our values of style, sustainability and innovation. A dream would be collaborating with a fashion icon like Anya Hindmarch and having her customers carrying Noughty Mini bottles around in her gorgeous bags. Or with a visionary chef like Pia Leon or Clare Smyth, who use food and drink to drive cultural and social change.

What’s next for you and for Noughty?


We’re scaling globally and that’s incredibly exciting. Our mission is to make sure you can order a glass of Noughty anywhere in the world, from the chicest hotel bar in New York to a mountain lodge in the Alps.

Beyond that, we’re continuing to innovate with new non-alcoholic wines, and to deepen our role as a lifestyle brand, one that proves you can be joyful, stylish, and responsible simultaneously.

I want our slogan Wine. Just Better to be synonymous with the best non-alcoholic wine in the world.

For more information visit Noughty