Loom - The Future of Upcycled Fashion

How many times have you stared at something in your wardrobe thinking “Why did I buy that?" yet you still can’t bring yourself to throw it out? Or loved a dress so much that despite it having stains on it you just can't let it go?

This is where Loom can help.....

In an era where sustainability and creativity intersect, Loom is revolutionising the way we think about our wardrobes. The cutting-edge upcycling platform connects users with a community of over 100 talented designers, transforming garments into unique, reimagined pieces. With Loom, fashion lovers no longer have to part with items they cherish; instead, they can breathe new life into them while supporting independent designers.

Founded by Daisy Harvey, a seasoned fashion entrepreneur with over 15 years of experience, including leading Burberry’s global merchandising outlet team, Loom is designed to encourage mindful consumption and creativity. As a second-time founder in the sustainability space, Daisy has combined her deep understanding of fashion’s environmental impact with her extensive industry expertise to create a platform that empowers users to buy less, rethink their wardrobes, and collaborate with designers on one-of-a-kind creations.

The app allows consumers to upload items they no longer wear and receive personalized design proposals from fashion professionals, ranging from simple alterations (£30) and dyeing (£80) to complete redesigns, including bespoke bridal transformations starting from £150. Loom’s roster of designers features industry heavyweights from Burberry, Vivienne Westwood, and Alexander McQueen, ensuring that every upcycled piece reflects both artistry and craftsmanship.

Loom has made waves in the fashion and sustainability worlds. After launching in early 2025, it won H&M’s Mindful Consumption Award, collaborated with Oxfam, and created a stunning collection with celebrity stylist Holly White. The platform has also been recognized with nominations and shortlists for the H&M Global Change Award 2025, eBay Circular Fashion Fund 2024, and the Drapers Recommerce Award 2025.

“Our vision is to make upcycling the new norm in fashion,” says Daisy Harvey. “Consumers want to make sustainable choices but also to be creative with their pieces. Loom empowers them to do both, while supporting our incredible independent designers.”

Loom’s designers are turning wardrobes into works of art. Some recent highlights include:

• A classic Burberry trench reimagined into a modern, asymmetric coat, blending timeless tailoring with contemporary flair.

• A vintage Vivienne Westwood dress transformed into a two-piece ensemble, perfect for both formal occasions and everyday wear.

• A family heirloom gown redesigned for a bespoke bridal look, retaining its original sentiment while creating a stunning, wearable piece for a modern wedding.

• An Alexander McQueen jacket revitalised with new embroidery and colour treatments, turning a once-forgotten garment into a statement piece.

Each transformation showcases Loom’s commitment to creativity, craftsmanship, and sustainability, proving that upcycling isn’t just about saving clothes, it’s about creating fashion with a story.

Loom is more than an app - it’s a creative, sustainable movement, championing a circular fashion economy and providing users with the opportunity to turn their wardrobes into a canvas. From simple alterations to extraordinary redesigns, Loom is redefining what it means to wear your values.

To explore Loom and discover how your unwanted clothes can be transformed, visit Theloomapp.com.