Morgan Motor Company has launched its new flagship, Supersport, during a live launch event held at its Pickersleigh Road factory.

The new model was officially unveiled by Morgan owner Richard Hammond, who was joined by Managing Director, Matthew Hole and Chief Design Officer, Jonathan Wells.

Supersport ushers in a new era of design, dynamics and refinement to the Morgan range. Unmistakably Morgan, yet more contemporary and minimalist in its design, Supersport is the most dynamically capable Morgan ever thanks to the new ‘CXV’ aluminium platform which underpins it.

Prioritising driver engagement and enjoyment over a blind pursuit of lap times and brake horsepower, Supersport is a performance sports car for individuals who love driving.

Usability is enhanced thanks to an interchangeable soft and hard top roof, rear boot and side screen mounting mechanism. Inside, the interior features Bluetooth connectivity with handsfree calling, an enhanced Sennheiser audio system and wireless mobile phone charging.

An Armeria Lilac variant with a hard top and Bahama Blue soft top reflect the two distinct personas that Supersport personifies.

Each Supersport is coach-built using a blend of traditional craft techniques and latest technology.